In this book, renowned serial entrepreneur Mayank Bidawatka tells you how to swim with ‘sharks’ and leave them behind in their ‘tanks’. Mayank has built high-growth internet startups and brands like redBus, Koo, The Media Ant, Goodbox, and now, Billion Hearts. He’s created venture-backed as well as bootstrapped B2C, B2B and B2B2C startups, and across diverse categories like travel, social media, quick commerce, media and advertising.

While there are many books that talk about broader startup topics, Mayank has distilled his learning and tried to focus on the ‘how’. This startup-execution toolkit has actionable tips on ‘how’ things can be done faster and better.

500 Tips for Startup Folks covers more than 100 topics that are extremely relevant to startup founders, entrepreneurs and employees. It addresses issues they could encounter on an everyday basis. Mayank already mentors and advises numerous entrepreneurs on various problems related to their startups, and this book is a way for him to provide tips/advice at scale and give back to an ecosystem he loves!