About the Book

A guide to dealing with money and personal finance written especially for women.
In India, a country where only 27 per cent of the population is financially literate, as much as 80 per cent of Indian women struggle with personal finance. What keeps women from being financially empowered? What are the psychological barriers that come in the way of women managing their own finances and handling money? Especially when, traditionally, it is women who have managed household budgeting.
In Be Financially Smart: The Modern Woman’s Guide to Money, financial advisor and thought leader sets out to answer these questions and provide actionable steps to overcome the challenges women face. Not only does she address the psychology of money, but she also provides advice on the concrete steps and strategies that women can use to become financially literate and independent, and through this, live empowered and fulfilling lives.
A guide that is easy to read and implement, this is the only book every woman needs to be financially smart.

About the Author

Nita Menezes is a respected thought leader, keynote speaker and the founder of Financially Smart and MoneyPrastha. With almost three decades of expertise, she is a Certified Financial Planner and has a Fellowship in Life Insurance. Nita serves as the National President of WICCI Financial Literacy & Management Council and the India Country Chair for G100 Club—Financial Empowerment.
Driven by her passion for financial literacy, Nita strives to impact one million lives globally. She offers diverse online courses such as ‘My Financial Freedom Blueprint’ and ‘Financially Empowered Woman’, along with interactive offline and online workshops for teenagers, women and educational institutions. She conducts curated workshops for both corporates and the public. Through mentoring, she simplifies complexities, empowering clients and students to make smart life choices.
She is appointed as a Professor of Practice by Sanjivani Group of Institutes for Personal Financial Management. Nita also designs curriculums on personal finance for various streams, including management, medical and engineering colleges.
Nita is also a Certified Image Consultant and specialises in personal branding and influence for financial entrepreneurs.
Additionally, she has contributed to various articles in magazines like Outlook, FPSB India, etc. and has co-authored the book Know your Finance in collaboration with WICCCI FLM & Research Foundation of India with her team of WICCI women.
She shares valuable insights on social media, balancing her dedication to health and wealth through fitness activities, reading, and traveling wit