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9780143463962 671b35c044649400320c1ec1 From Unknown To Unforgettable Strategies And Stories To Transform Your Start-up Into A Trustworthy Brand https://www.midlandbookshop.com/s/607fe93d7eafcac1f2c73ea4/671b35c244649400320c1eca/713hk6dwbdl-_sy425_.jpg

Transforming a product or service into a trustworthy brand is key to standing out in an insanely crowded marketplace. While extensive branding literature exists on international brands, there is a scarcity of the same on Indian brands, especially the new-age ones. India’s diverse and evolving market presents unique challenges. What works in developed markets like America may not work in India. Additionally, the obstacles and limitations faced by start-ups differ significantly from those encountered by established corporations. Consequently, the literature on established Indian brands may not be highly relevant in the rapidly evolving world of startups.

If you want to understand how a start-up can transform into an iconic brand in India’s diverse, crowded and ever-changing market, this book, a goldmine of strategies and stories, you must read.

 

Review

This book is a masterclass in start-up branding. Whether you are a seasoned founder, an aspiring entrepreneur, a start-up team member, or simply curious about how businesses work-this book is an accessible, essential read. Harsh has sought insights from some of the brightest minds in the space and put them together in a book that is not didactic. What’ refreshing is how he brings in examples from different Indian companies, comparing and contrasting start-ups against long-established companies and showing us real world applications which I found valuable. - Deep Kalra, founder and chairman, MakeMyTrip

Harsh has done a great job of bringing together insights from some of the brightest minds and remarkable new-age brands. This book offers many valuable lessons for those aiming to create a standout brand in an era when the market is more crowded than ever. - Anand Deshpande, founder, chairman and managing director, Persistent Systems

By explaining crucial core concepts through relatable stories and examples, Harsh has crafted a wonderful book to inspire many new, budding, and young entrepreneurs into building great new start-ups and admirable brands over time. - Supam Maheshwari, co-founder and CEO, FirstCry, and co-founder, XpressBees and GlobalBees

Harsh’s book explores brand building in start-ups. He has garnered insights by direct interviews with investors and start-up CEOs. As India becomes one of the centres for start-ups across the world, the book is welltimed and should be read. - Janmejaya Sinha, chairman, Boston Consulting Group (BCG) India

Every start-up aspires to build a powerful brand for itself. In this lucidly written book, Harsh Pamnani puts forward many of the key principles that lie at the foundation of creating standout brands. Drawing on the wisdom of many experts and his own rich experience, Harsh provides an invaluable guide to this essential subject. A must-read for entrepreneurs and marketers who wish to build great brands for their enterprises. - Harish Bhat, former brand custodian, Tata Sons, avid marketer and bestselling author

This is an important book that provides sharp and in-depth analysis of marketing strategies deployed by start-ups that have had a significant impact on the Indian market. Its format of simply explained concepts richly illustrated by case studies makes it a very valuable resource for all. - Rama Bijapurkar, India’s leading expert on market strategy and consumer behaviour and author of the bestselling book 'Lilliput Land: How ‘Small’ Is Driving India’s Mega Consumption Story'
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From Unknown To Unforgettable Strategies And Stories To Transform Your Start-up Into A Trustworthy Brand

From Unknown To Unforgettable Strategies And Stories To Transform Your Start-up Into A Trustworthy Brand

ISBN: 9780143463962
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  • ISBN: 9780143463962
  • Author: Harsh Pamnani
  • Publisher: Penguin Business
  • Pages: 256
  • Format: Paperback
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Book Description

Transforming a product or service into a trustworthy brand is key to standing out in an insanely crowded marketplace. While extensive branding literature exists on international brands, there is a scarcity of the same on Indian brands, especially the new-age ones. India’s diverse and evolving market presents unique challenges. What works in developed markets like America may not work in India. Additionally, the obstacles and limitations faced by start-ups differ significantly from those encountered by established corporations. Consequently, the literature on established Indian brands may not be highly relevant in the rapidly evolving world of startups.

If you want to understand how a start-up can transform into an iconic brand in India’s diverse, crowded and ever-changing market, this book, a goldmine of strategies and stories, you must read.

 

Review

This book is a masterclass in start-up branding. Whether you are a seasoned founder, an aspiring entrepreneur, a start-up team member, or simply curious about how businesses work-this book is an accessible, essential read. Harsh has sought insights from some of the brightest minds in the space and put them together in a book that is not didactic. What’ refreshing is how he brings in examples from different Indian companies, comparing and contrasting start-ups against long-established companies and showing us real world applications which I found valuable. - Deep Kalra, founder and chairman, MakeMyTrip

Harsh has done a great job of bringing together insights from some of the brightest minds and remarkable new-age brands. This book offers many valuable lessons for those aiming to create a standout brand in an era when the market is more crowded than ever. - Anand Deshpande, founder, chairman and managing director, Persistent Systems

By explaining crucial core concepts through relatable stories and examples, Harsh has crafted a wonderful book to inspire many new, budding, and young entrepreneurs into building great new start-ups and admirable brands over time. - Supam Maheshwari, co-founder and CEO, FirstCry, and co-founder, XpressBees and GlobalBees

Harsh’s book explores brand building in start-ups. He has garnered insights by direct interviews with investors and start-up CEOs. As India becomes one of the centres for start-ups across the world, the book is welltimed and should be read. - Janmejaya Sinha, chairman, Boston Consulting Group (BCG) India

Every start-up aspires to build a powerful brand for itself. In this lucidly written book, Harsh Pamnani puts forward many of the key principles that lie at the foundation of creating standout brands. Drawing on the wisdom of many experts and his own rich experience, Harsh provides an invaluable guide to this essential subject. A must-read for entrepreneurs and marketers who wish to build great brands for their enterprises. - Harish Bhat, former brand custodian, Tata Sons, avid marketer and bestselling author

This is an important book that provides sharp and in-depth analysis of marketing strategies deployed by start-ups that have had a significant impact on the Indian market. Its format of simply explained concepts richly illustrated by case studies makes it a very valuable resource for all. - Rama Bijapurkar, India’s leading expert on market strategy and consumer behaviour and author of the bestselling book 'Lilliput Land: How ‘Small’ Is Driving India’s Mega Consumption Story'

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