‘Rajesh’s ability to turn what seems unsellable into something customers crave is remarkable. In Start Unselling Now, he shares the principles that made him and countless salespeople successful in even the toughest markets.’
—Muhammad Said Chahrour, Managing Director, GGW Insurance Group

‘Rajesh has mastered the art of making the unsellable irresistible by focusing on what customers truly need. Start Unselling Now is a must-read for anyone in sales.’
—Roland Abella, Chief Executive Officer, Right Mix International; Former Managing Director, Central and Austral Africa, Philip Morris International; and Former Managing Director, Middle East and North Africa, DIAGEO

‘Start Unselling Now challenges conventional sales methods by focusing on understanding the customer’s buying journey. Rajesh’s approach empowers salespeople to become trusted advisors, enhancing both sales effectiveness and customer relationships. This book is an essential guide for anyone looking to elevate their sales game.’
—Hitesh Bharwani, Co-Founder and Group Managing Director, Kanmo Group

Rajesh Grover is a renowned sales strategist with over two decades of experience in evolving sales strategies to meet changing market demands. His expertise in integrating technology enhances sales methods, giving teams a competitive edge and setting them ahead in the industry.

Grover’s approach masterfully blends theory with practice, simplifying complex concepts to make them accessible and actionable for sales professionals across various sectors. This clarity allows teams to swiftly adapt and implement these strategies, driving measurable and enduring results.

Known for his innovative tactics and deep market insights, Rajesh has a proven track record of transforming sales functions into high-performing teams. As a sought-after sales coach, his methods not only boost performance but also cultivate lasting customer relationships and loyalty, establishing him as a key influencer in the sales community.