The book traces the history of the unprecedented growth of Flipkart from its inception in 2007 till 2022, owing to the successful adoption of corporate entrepreneurship and the nurturing of entrepreneurial culture.



Flipkart kept nurturing entrepreneurial culture among its employees leading to many periodic strategic renewal, ‘start-ins’ and M&As. Another significant outcome of Flipkart’s entrepreneurial culture is in the form of emergence of more than 200 start-ups by its former employees (ex-Flipsters). Flipkart has contributed to India’s start-up ecosystem not only in the form of entrepreneurship generation, but also investment funding, market support, mentoring, incubation, and accelerator support system, among others. A near-unanimous convergence of opinions of management, executives and ex- Flipsters on the presence of entrepreneurial culture reflects the strength of the company. Based on extensive res