‘One of Britain’s top weight-loss experts’ This Morning
For years we’ve been told that successful weight loss is a simple matter of willpower and calorie control. But this argument fails to take into account how our brains and bodies respond to food – in particular, to the ultra-processed foods that seem inescapable in modern life.
Bariatric surgeon and Sunday Times bestselling author Dr Andrew Jenkinson gives us a game-changing blueprint to free us from our biological impulses. Even though our brains are hardwired to seek out quick rewards in salty and sugary foods, he demonstrates how to escape our default behaviours to create long-lasting change.
With cutting edge metabolic science, mental reprogramming strategies, easy lifestyle changes and even delicious recipes, maintaining a healthy weight never felt so good.
Review
Andrew Jenkinson brilliantly unravels the complex web of modern nutrition and its impact on our health. As someone who has navigated the challenging journey of weight loss, I find Jenkinson's insights both profound and practical ... This book is not just about eating right; it’s a beacon of hope for anyone struggling with weight issues, offering a path to a healthier, more balanced life. - Tom Watson, author of ‘Downsizing’ and advocate for healthier living
An extremely entertaining read, based on sound scientific principles. This is a book that should be read by anyone interested in personal health. - Roy Taylor, Professor of Medicine and Metabolism, University of Newcastle and author of Life Without Diabetes
The bible of how to eat, what, how and why. Fascinating, practical and beautifully written ... I love this book. - Dr Jim Down, consultant in critical care and author of Life in the Balance
Will engross anyone who has ever struggled with dieting - Daily Telegraph on Why We Eat (Too Much)
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